Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...

It’s estimated that APAC accounts for 43% of total exports to the US: with tariff uncertainty wreaking havoc on business plans, now is the time to explore new avenues for growth.

Chinese brands are investing too much in performance marketing and not enough in brand building because of high e-commerce penetration in the country, suggesting a need to rethink how much money is ...

Through the lens of Midea and Yili, this session uncovers the strategies, challenges and opportunities behind successful globalisation journeys of Chinese brands stepping onto the international stage.

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

Aldi UK, a supermarket, aimed to capture the loyalty of younger shoppers by creatively positioning itself as a fashionable and affordable alternative in the sportswear market.

This article advises how to identify spending patterns based on siloed strategies, pursue both “brand” and “performance” advertising, and generate the 'multiplier effect' in the context of Chinese ...

Britannia NutriChoice, a biscuit brand, launched an innovative campaign in India to educate consumers about its unique selling proposition of 100% wholewheat biscuits, leveraging the trusted medium of ...

The NHS (National Health Service) Blood & Transplant's "Waiting to Live" campaign aimed to increase the number of registered child organ donors in the United Kingdom, addressing a critical shortage in ...

UN Women, the United Nations entity dedicated to gender equality and the empowerment of women, launched the "Child Wedding Cards" campaign in Pakistan to combat child marriage by directly engaging ...

Dove, a personal care brand, has transformed itself into a global leader in beauty and self-esteem through its long-standing "Real Beauty" campaign, which has been pivotal in changing perceptions of ...

CMOs all too often struggle to communicate the value of creative brand-building to a C-suite audience; so how do we talk in a language that will cut through?