After an attempted brand makeover came in for criticism, Jaguar Land Rover now faces a new threat: its Chinese partner wants ...

Though some social media users forecasted only doom and gloom after Jaguar's rebranding, its stock is up in the last week.

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

It's been 11 years since Jaguar Cars merged into the Indian Tata Motors-owned Jaguar Land Rover consortium, commonly ...

The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Chery Automobile Co is preparing to bring its upmarket Jaecoo brand to JLR's home market, where the Chinese carmaker hopes to ...