Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Not only has Jaguar Land Rover Automotive Plc earned the right to take a few risks, it won’t matter much if the relaunch ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

It's been 11 years since Jaguar Cars merged into the Indian Tata Motors-owned Jaguar Land Rover consortium, commonly ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026.

Tata Motors Ltd-owned JLR, which has a joint venture with Chery in China, isn’t the only manufacturer to face competition ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging ...

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...