Beyond spearheading Yeezy through its influential golden days, Smith is also responsible for iconic silhouettes such as the ...
Crocs Inc. has brought a seasoned shoe design legend on board to power the next stage of growth for its two core brands. ...
Crocs has named veteran footwear designer Steven Smith as its head of creative innovation, the footwear brand announced ...
I can’t wait to see what we create together as he brings his unique creative vision to Crocs, Inc." In the last decade, Smith worked with Ye under his Adidas Yeezy line that birthed models like ...
While the company reported a 9% increase in revenue in China, there was a 7% fall in the US. Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with ...
Days after Adidas announced the split with West, court records show that the company demanded Yeezy return $75 million that had allegedly been deposited into its accounts. When Yeezy refused ...
Adidas is winding down its affiliation with Ye on two fronts — legally and in terms of its dwindling Yeezy inventory. Wholesale in Q3 grew 13% year over year on a currency-neutral basis ...
A more than 30-year footwear veteran, Smith has worked at top brands such as Adidas, Nike ... his unique creative vision to Crocs, Inc.” Outside of Yeezy, some of Smith’s most profound ...