Brightkite and Layar have been providing augmented reality services since August, but consumers could only see posts and photos from their ... that will see mobile marketing break through to ...

There have been a lot of attempts at giving consumers a way to take a photo of someone next to a well-known character brought to live via augmented reality. Or, campaigns built around letting ...

The augmented reality ... pose for a photo and wait for the result.” “In these cases, a mirror-like real-time 3D virtual simulation would be the ultimate marketing tool,” he said.

Augmented Reality (AR) is transforming entertainment by bringing characters, concerts and stories to life all around us—no ...

Kellogg is taking its augmented reality initiatives up a notch by focusing ... When consumers scan the box, the app unlocks holiday party tips, recipes and photos of the singer. There is also a photo ...

Mastercard announced a new augmented reality (AR ... explore and access their card benefits through a photo-realistic AR experience. "By leveraging an intuitive AR design, cardholders can now ...

With the help of Gen AI, marketers can customise visual content, increasing engagement and revealing consumer interests ...

There's a fascinating world of technology where not everything shines; in fact, many gadgets have stumbled spectacularly ...

Olympus's use of augmented reality, however, added value to the campaign and user experience by demonstrating product features in an interesting and engaging way—an approach that will continue to ...

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He completed a degree in marketing at the University of Arkansas ... spaces -- be it a hotel ballroom or a church or a ...