After declining in popularity for a time, QR codes are back, offering a seamless bridge between physical and digital ...

Digital marketing is a rapidly evolving field, and as we move toward 2025, several emerging trends are set to reshape how ...

Implementing AR technology effectively requires a focused approach that integrates seamlessly into the consumer journey.

According to Channel 4, owners of the augmented reality headset will be able to stream in a "ground-breaking cinema-style, ...

In the digital age customers are continuously bombarded with ads. This has led to customers purposely ignoring them reducing ...

Reinforcement Learning is a machine learning approach that enables an intelligent agent to learn optimal strategies through interactions with the environment. In a blockchain-based federated learning ...

Global celebrations like Halloween offer prime opportunities for mobile app marketers and ad creatives to boost engagement ...

The proliferation of mobile devices and advancements in AR and 3D technologies also contribute significantly to the growth of Global 3D and AR Advertising Market. Opportunity – Increasing investments ...

Augmented Reality (AR) is transforming entertainment by bringing characters, concerts and stories to life all around us—no ...

For example, universities and car dealerships saw significant success, with improvements in lead quality by 30% and 25% respectively compared to their other marketing channels. Their potential ...

during the telecast of World Series Game 1 on Tuesday night with a pair of augmented reality advertisements -- one that aired before the game and another in the middle of the seventh inning. The ads ...