International Bikini Day, celebrated annually on July 5, marks a playful homage to one of the most iconic swimwear styles in history. This day commemorates the introduction of the bikini which debuted ...

Marvel Comics turns the heat on the summer next week with the release of Marvel Swimsuit Special: Friends, Foes & Rivals, and ...

Shopping for swimsuits gets a whole lot easier when you know exactly what to look for - and when you find one that makes you ...

A market research company’s research shows that getting the gear to host a pool party costs less than it has in years.

Kylie Jenner wore a slew of sexy swimwear while enjoying a vacation in Tuscany with her two children. The mogul also teased a swimwear collab between her clothing brand Khy and Frankie's Bikinis.

The polka-dot bikini—a motif as old as modern swimwear itself—is back in the zeitgeist, refreshed through the lens of fashion’s most photographed. From string sets to sculpted underwire, this season’s ...

The Khy founder modeled the animal-print two-piece while snacking on a bowl of cherries and sipping on some white wine.

Instagram sensation Emily Elizabeth drops an insanely hot snapshot, in which she popped out of her tiny black bikini!

After “Love Island USA” became a cultural phenomenon last summer, the Peacock reality show’s built-in fan base gave the streamer the perfect venue to put their strategic partnerships into full gear, ...

At Miami Swim Week 2025, designers, models and photographers open up about redefining beauty, owning their culture, and making space for real diversity in fashion.

The collection debuts July 4 with a limited early release at Kith Malibu and continues July 5–6 at the Giorgio Armani & Kith ...