"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next ...

Nielse and Roku (ROKU) announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term ...

If you’re trying to lose weight, it’s tempting to treat the scale like a daily report card. The number feels concrete, and it ...

The idea of an always-on journey captures this reality. Decisions are shaped gradually, through signals, prompts, and small ...

Comscore’s expanded social reporting enables advertisers to understand deduplicated reach and performance across Facebook and Instagram in alignment with TV, CTV, and digital channels.

Abstract: Aerial tracking is an essential component of vision-based measurement and unmanned aerial vehicle (UAV) systems, playing a crucial role in autonomous navigation, intelligent transportation, ...