Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

NASA's first scientific balloon flight of the 2025 Antarctica Balloon Campaign lifted off from the agency's Antarctic ...

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DNA origami cages constrain individual proteins toward preferred orientations on electrodes, dramatically improving electrical measurement precision and enabling detection of subtle structural changes ...

This study provides important evidence that negative affect is associated with slower cognitive processing in daily life, with findings replicated across three independent samples and supported by ...

This article explores how rheological analysis helps the food industry link microstructure to texture, stability and ...

Nature speaks to theoretical physicists to explore the real theories that inspired the hit series. Warning: contains spoilers ...

Laurent Simons, 15, already earned a PhD in quantum physics, aiming to extend human life with ultracold science and AI ...

A new study suggests that the people who reach the pinnacle of their fields typically dabbled in multiple disciplines when ...

More than 200 years ago, Count Rumford showed that heat isn’t a mysterious substance but something you can generate endlessly ...

Although the Trump administration has taken steps to scuttle or downplay other reports about climate change, this one struck ...

Customer experience protects brand equity. In fast-shifting markets, CX is the mechanism that sustains trust, reinforces ...