Google has found another way to turn your eyeballs into money: by turning paused YouTube videos into a new real estate for ...

Powered by AI optimization, Display.io's new ad units open incremental revenue for premium app publishers and provide ...

AI technology. These developments have catalyzed the rise of enhanced applications, driving unprecedented industry integration and collaboration. In this increasingly competitive landscape, ...

Shares of mobile app advertising platform AppLovin (NASDAQ: APP) jumped 5.7% in the morning session after UBS analyst ...

It's been more than a year and a half since ChatGPT-4 demonstrated phenomenal advances in the AI tech. It impacted so many ...

Meta Platforms Inc. couldn't compete with Google's ad tech monopoly, leading to a 2018 deal, as revealed in court testimony.

AppLovin's ongoing software platform growth will result in superior flow through to the EBITDA and cash flow level. Learn ...

Yieldmo has partnered with NumberEight to tackle the complex challenges of mobile addressability, achieving a significant 130% increase in advertising spend for in-app inventory. This notable growth ...

The city of Columbia launched a mobile app on Sept. 5 to help residents report issues like potholes, pay bills and manage ...

T-Mobile’s motive for the partnership with OpenAI to build IntentCX is to cut down on subscriber loses, the indicator of ...

Viewers often pause their ongoing videos to carry out other tasks, and YouTube is trying to benefit from this habit of users.

Roku is the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager is part of Roku’s bid to reach new ...