If you were annoyed by Prime Video forcing ads on you, then you'll really be annoyed when next year rolls round because there are three new types of adverts being added to the service, including carousel ads, pause ads and trivia ads – and your Fire TV will not be spared.

Amazon prime video subscribers you will soon see ads if you are from India. In an official blog Amazon announced that it would introduce “limited” ads on Prime Video in India starting in 2025. Earlier this was only available in Canada, Australia, Mexico, the US,the UK and a few European countries. Here’s what it would mean to you.

Amazon explained that it had not seen a sharp decline in subscribers since advertisements were introduced to the platform earlier this year.

In this opinion piece, Harry Packshaw, Head of AV at Havas Media Network, examines whether Prime Video's ad launch is leading to a new era for commercial TV. Are we seeing the beginning of the end for traditional broadcasters?

Amazon Prime Video in India plans to introduce limited ads by 2025 in support of ongoing content investments, with an ad-free version available.

Amazon currently includes ads on Prime Video in the US, the UK, Australia, Austria, Canada, France, Germany, Italy, Mexico and Spain, and gives viewers in those countries the option to pay to continue receiving an ad-free feed.