Bueckers’ Nike G.T. Hustle 3, the first basketball sneaker created by a college player in the Name, Image and Likeness era, ...

Following on from Caitlin Clark blazing a trail with her lucrative deal with Nike, college basketball sensation Paige ...

UConn women's basketball star Paige Bueckers is the first NIL athletes with a Nike player edition shoe. She shared the 'G.T.

The Nike-owned startup became an example of how to build fandom around digital fashion. Now, it might be the canary in the ...

UConn Huskies superstar Paige Bueckers seems destined to break a lot of records and make much history by the time her ...

Nike’s Sportswear Club Fleece Hoodies are one of Dick's' Cyber Monday sale's biggest hits, and they're beginning to sell out, ...

All-American guard Paige Bueckers of No. 2 ranked UConn continues to etch her name in the college sports history book, both ...

In August, Bueckers also signed an NIL deal with Unrivaled, the new winter 3×3 professional league co-founded by Breanna ...

Wondering which Black Friday sales are worth your money this year? Don't stress. As pro shoppers, it's our job to figure ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. Nike is starting the holiday season with an exciting ...

Nike's X account joined in on offering its congratulations to the Greek Freak's incredible performance. Antetokounmpo, of course, has signature shoes with Nike so it's not a complete surprise that ...

When it comes to the rise of Nike as the premier sportswear brand across the globe, few figures are more important than Sonny Vaccaro. He is credited with signing the great Michael Jordan to a $ ...