Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Find all working Roblox Brookhaven RP codes for December 2025 with active music IDs you can use in cars and houses. Updated ...

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform ...

Real-time volumetric streaming - placing audiences into live events is making music more accessible - through immersive, ...