Fiber-rich cereals have made progress on the road to tastiness. Fourteen years ago, Consumer Reports found that most high-fiber cereals "tasted more like straw than grain." But in our latest tests ...

But brace yourself for a surprising twist: Sanrio, the company behind Hello Kitty, has a revelation that might change how you ...

Believe it or not, you can have the best of both worlds. That's right: High protein cereal exists. You just need to know where to look. When you consider the nutrition specs of cereal, carbs may ...

Sanrio Co., Ltd. engages in the planning and sales of social communication gifts, greeting cards, books and video software. It operates through the following businesses: Planning, designing, and ...

Britain is a nation of cereal lovers, ploughing through nearly 500 million kilograms of the stuff each year. But do we pay enough attention to the ingredients in our favourite box? Here’s how yo ...

Sanrio and Hello Kitty have had numerous crossovers in the world of anime and video games. That's now set to continue with a new collaboration between the company's cute mascots and a mainstay ...

Sanrio says a unit of e-commerce giant Alibaba will have exclusive rights in China to make and sell merchandise of its 26 characters. The deal comes after Sanrio's imp-like rabbit Kuromi featured ...

Bandai has started selling Sanrio Characters Baby Friends toys, which feature baby versions of the Sanrio mascots in cradles. Each toy costs 396 JPY ($2.80) and you can find them in the snack ...

Although cereals are often associated with convenience and high sugar content, many of South Africa’s most popular breakfast cereals have significantly reduced their sugar levels in recent years.