Bandai has started selling Sanrio Characters Baby Friends toys, which feature baby versions of the Sanrio mascots in cradles. Each toy costs 396 JPY ($2.80) and you can find them in the snack ...

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Sanrio and Hello Kitty have had numerous crossovers in the world of anime and video games. That's now set to continue with a new collaboration between the company's cute mascots and a mainstay ...

Japan is known for its kawaii culture, which is often associated with the country's countless cute characters and mascots, most notably Sanrio’s beloved Hello Kitty. Everyone is familiar with ...