The brand’s exclusivity extends to their high-end jeans, reserved for those who appreciate craftsmanship and luxury. As the ...

The key is maintaining a strong foundation by clearly defining your core identity and understanding your audience.

Marketers today are looking for innovative ways to use AI to better understand and connect with target audiences and stand ...

While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement.

“Brand partnership campaigns on Eneba are designed to be a natural part of the shopping experience. It results in the highest ...

The next generation are a key demographic for many brands and marketers, but Generation A has little-to-no spending power; it's their parents who hold the pursestrings. So, asks Clare Turner, Chief ...

Fold7 partnered with YouGov to conduct world-first research with 2,000 consumers, to find out how a generous spirit could ...

Brands can use customisation to highlight their identity, deliver shareable unboxing experiences, and foster customer loyalty ...

TRAI’s crackdown on unregistered telemarketers pushes brands to rethink intrusive telemarketing strategy, balancing privacy ...

Intel's new desktop Core Ultra 20S Series chips pack a punch -- and they arrive with dedicated NPUs for AI processing.

Households on individual streets will be targeted with personalised adverts under plans being rolled out by Channel 4 ...

Speaking at an event in San Francisco, AMD CEO Lisa Su unveiled AI-infused chips across its Ryzen, Instinct and Epyc brands.