Sheffer said that Google has recently lost some clients to Microsoft Corp., which purchased AT&T Inc.’s ad tech business in 2022. Also that year, Netflix Inc. moved from Google to Microsoft’s ...

That allowed Google to start presenting its defense, calling as the company’s first witness Scott Sheffer, vice president of partnerships. Sheffer, an 18-year veteran of Google, walked through ...

Google has opened its defense against allegations that it holds an illegal monopoly on online advertising technology with ...

“The industry has been exceptionally fluid over the last 18 years,” said Scott Sheffer, a vice president ... which publishes USA Today, and News Corp., which owns the Wall Streel Journal ...

Executives at media companies like Gannett, which publishes USA Today, and News Corp., which owns the Wall ... In his testimony Friday, Sheffer explained how Google’s tools have evolved over ...