Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them ...

If the Television Critics Association press tour of 2014, wrapping up Tuesday and Wednesday with presentations from PBS, has had a catchphrase, it's "audience measurement." Critics heard an ...

Comscore has successfully competed and beat Nielsen in multiple areas. In box office measurement, where Comscore is the global standard, we had entered that market after Nielsen, and ultimately ...

Seven audience measurement companies were invited to take part in the certification process; Comscore SCOR, iSpot, Nielsen, Samba TV, Innovid-TVSquared, VideoAmp and 605.

A recent study performed analysed audience behaviour and measurement systems on the Netflix streaming platform and video on demand service. Their aim was to establish a more reliable audience ...

Video Audience Measurement Is More Broken Than You Think - 03/29/2024 In today's world, we know EXACTLY where people watched something. We just can't combine the metrics together to figure out the ...

NBCUniversal's ad sales chief threw cold water on a Nielsen plan to revolutionize the way TV audiences are measured in a digital world ...

Ad Measurement How multicultural audience measurement is becoming more difficult—what marketers need to know. VideoAmp, Experian among companies pulling back ethnic data in wake of privacy laws.

RESTON, Va., Jan. 23, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (NASDAQ: SCOR) today announced that it has reached a comprehensive multi-year agre ...

IRVING, Texas—Amid widespread industry frustration with the state of cross-platform audience measurement, Nexstar Media Group has announced that it is searching for a “next-generation audience partner ...