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Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...
Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return path data they are already collecting?
Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them ...
The Daily Digest on MSN15h
Hundreds of Russian soldiers killed while waiting for a motivational speechIn 2023, numerous high-profile Russian military bloggers reported significant casualties resulting from Ukrainian artillery ...
4h
Classic & Sports Car on MSNBMW 3 Series at 50The BMW 3 Series has long been a favourite car for keen drivers and for those at the executive end of the automotive market, ...
Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s ...
2d
Stacker on MSNThe WNBA isn’t just having a moment, it’s a major growth opportunity for small businessesShopify reports the WNBA is experiencing significant growth, with fan engagement and merchandise sales surging, creating ...
Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...
The company released a ranking Monday of the Top 20 streaming titles from January to June, ranging from a whopping 25.1B ...
1don MSN
The state of late-night TV is keeping media executives from sleeping well. CBS’ decision to cut ties with Stephen Colbert and ...
Ishan Chatterjee has been elevated to CEO of JioStar's sports business, overseeing TV and digital operations, including key ...
The Senate voted early Thursday morning to revoke $1.1 billion in public media spending at President Donald Trump's behest, ...
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