The new, and probably not, improved version of the Club World Cup came to a bizarre end on Sunday night when Donald Trump ...

Mixed Martial Arts (MMA) stands as one of the toughest and most demanding sports on the planet — a brutal blend of skill, ...

Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

In November, Netflix said that an average of 74M global viewers tuned in live to watch the Taylor-Serrano fight, per both internal data as well as metrics from TVision. In the U.S. alone, TVision ...

When combined with information that details representative, person-level behavior, these data sets significantly advance the science of audience measurement. Given the wide adoption of smart TVs and ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return path data they are already collecting?

Under terms of the deal, Interpublic’s Ipg Mediabrands unit will be able to match specific types of consumers with Nielsen audience data culled from shopper loyalty cards and other kinds of ...

The NBA season is now officially over after the Oklahoma City Thunder prevailed over the Indiana Pacers in Game 7 of the NBA Finals. But the discussion about the league's ratings will continue ...