Starbucks will boost hiring and scale back automation as part of a strategy to win back customers, CEO Brian Niccol announced Tuesday.

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Starbucks will hire more baristas and scale back plans to roll out automation, the coffee shop giant's chief executive Brian ...

Starbucks reported its fifth straight quarterly drop in same-store sales, signaling continued hurdles for CEO Brian Niccol’s ...

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Starbucks is pivoting its strategy by investing more in staffing and scaling back on automation technology, breaking from the ...

Q2 2025 Management View CEO Brian Niccol highlighted the progress of the "Back to Starbucks" strategy aimed at customer-centric turnaround. The strategy focuses on investments in labor, store ...

Q2 2025 Earnings Conference Call April 29, 2025 5:00 PM ETCompany ParticipantsTiffany Willis - SVP of IRBrian Niccol ...

Starbucks CEO Brian Niccol announced a strategic shift, prioritizing increased staffing over automation systems, aiming to ...

Even before President Donald Trump’s sweeping tariff announcement, analysts worried that Starbucks’ plans to overhaul its ...