Disney's cruise line certainly serves alcohol, but it does not sell drink packages the way that its chief rivals in the family-friendly cruise line space Royal Caribbean ( RCL) and Carnival ( CCL) do. That's an easy way to control people's drinking as the price adds up fast when buying cocktails a la carte.

Disney Cruise Line has welcomed its latest ship, the Disney Treasure, in New York Harbor. It was christened on Tuesday with a special drone show. The Disney Treasure will be the newest ship to arrive in Port Canaveral. It is the second of three Triton class vessels and sixth in the company’s fleet.

When you think about Disney, where does your mind go first? For most people, it’s probably to the company’s long history of animation or their wildly popular theme parks — but those are far from the only elements of the entertainment company’s business.