The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

COMMENT: The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The ...

Consumer research also showed progress. Focus group testing indicates that 20 percent more people see Jaguar as a brand ...

UK EV market expands, but rising costs, Chinese competition, and lagging infrastructure are slowing the industry.

Jaguar's European sales tanked to just 49 cars in April 2025 after a divisive rebrand and EV pivot. Can the iconic brand ...

Jaguar’s bold rebrand and EV pivot have driven sales off a cliff. With just 49 cars sold in Europe last April, the luxury ...

Jaguar has experienced a steep drop in European sales following a major rebranding and product shift. Stock performance ...

If you’ve looked at any Jaguar headlines right now, they would all tell you the same thing: “Catastrophic sales result ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...