Jaguar's Type 00 has been showcased to the British public for the first time this week. We got up close and personal with it ...

Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe as “a creative philosophy that defines all aspects of the new Jaguar ...

Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe as "a creative philosophy that defines all aspects of the new Jaguar ...

After a brief “hiatus,” Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that is passionate about art. By Tom Murphy Published: Nov 19, 2024 ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Jaguar unveiled a new brand identity rooted in ...

New Jaguar is a brand built around Exuberant Modernism. It is imaginative, bold and artistic at every touchpoint. It is unique and fearless," McGovern said in the release.

According to a press release from Jaguar, its “transformation is defined by Exuberant Modernism, a creative philosophy that underpins all aspects of the new Jaguar brand world.” “Jaguar has ...

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Dive Brief: Jaguar unveiled a new brand identity rooted in what the automaker calls “exuberant modernism,” according to a press release. The overhaul includes four key visual elements: a new logo ...