Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Strategy and brand consultant and D&AD Strategy Masterclass trainer Uri Baruchin​ shatters the illusion that Apple has always ...

The initial units going on sale will run iOS 18 operating system, but Apple Intelligence will require an over-the ... focused ...

Apple has had a big September, but there’s a lot more coming in October. Here are the product launches coming next month.

Apple's portable desktop computer, the Mac mini, is expected to receive its first major redesign since 2010 later this year.

EU authorities say Apple has failed to come into compliance with the Digital Markets Act, a newly enacted regulation aimed at large tech companies.

Apple will start rolling out Apple Intelligence to all supported iPhone , iPad and Mac models with iOS 18.1, iPadOS 18.1, and ...

The European Union today issued a warning to Apple, demanding that the tech giant open up its iOS operating system to rival ...