After Jaguar's unveiling of its bold new identity was met with a major backlash online, Sophie Tolhurst analyses the rebrand.

"As proud custodians at such a remarkable point in Jaguar's history we have preserved iconic symbols while taking a dramatic leap forward. The brand reveal is only the first step in this exciting new ...

AUDI has unveiled its new logo with major changes a mere few days after Jaguar was slammed over the “woke” EV rebrand. The ...

Key to embracing diversity, English says, is being consistent with it. There is always more to be done, and consistency doesn ...

Billboard’s latest tribute to Taylor Swift has sparked a storm of controversies! While some fans celebrated the homage to the ...

GM's available Ultium platform is a worthy rival for adolescent German EV tech, so could flamboyant land yachts with superior ...

French borrowing costs have exceeded those of Greece for the first time, as Michel Barnier’s government teetered on the brink ...

Sophie Tolhurst is a Sheffield-based design writer and former fashion designer. She was previously a senior writer at Design ...