Jaguar, Rebrand
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...
Jaguar has managed it before. PH recalls the unveiling of both the C-X75 and the C-X16, concepts so wildly good-looking and ...
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...
The automaker ditched its iconic jaguar symbol for a logo that has left some people scratching their heads. Jaguar, the ...
Jaguar has launched a rebranding campaign that is already causing confusion, as few appear to understand the message, and no ...
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
The official reveal of the brand's new car and its "Exuberant Modernism" design language comes next month at Miami Art Week.
The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into ...
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
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