Androgynous casting of every hue, bright visual colors, enigmatic copy. In the week since Jaguar unveiled its new commercial and company rebrand, this launch has sparked conversations of every kind, ...

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its identity.

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

The approach is thought to be aimed at selling fewer cars at a six-figure price point to a more diverse ... A Spectator ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

From new logos to refreshed product names, these are some of the automotive rebrands that you think would have been better ...

When I first saw the terrible new advert for Jaguar – in which various persons of indeterminate gender identity solemnly enjoin the world to “delete ordinary” – I assumed it was some kind of cunning ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

A Florida man is suing Netflix over streaming issues during the fight between boxing legend Mike Tyson and former YouTube ...