Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
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Jaguar Agrees To Repurchase All 2019 I-Pace EVs In America
Jaguar is addressing a longstanding fire risk issue with its I-Pace EV by agreeing to repurchase 2,760 vehicles sold in the ...
Jaguar’s weird rebranding attempt to reach wealthier buyers: A car ad with no cars in it
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...
Jaguar EV set to launch on December 2 with no rear window and revolutionary design: What to expect?
Jaguar’s upcoming electric vehicle (EV), the 'Design Vision Concept', will debut at Miami Art Week on December 2. The car ...
Jaguar just announced a rebrand – what does this mean for heritage brands and consumer identity?
Heritage brands like Jaguar and Campbell's possess an identity that makes an impression on the consumers that engage with ...
Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.
Jaguar probably doesn’t care about the branding backlash, it might even welcome it
Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...