F1 legend Johnny Herbert has admitted he's 'confused' following Jaguar's controversial rebrand. The car company recently ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

None of the recent activity around heritage brands has sparked a backlash as ferocious as Jaguar's. It's a company that has ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

EVs allow us to create...a very premium experience for people who may not have been able to afford it in the past,” says ...