Mountain Dew is getting a logo and label makeover in 2025. The new design has references to the drink's past and its current outdoorsy identity.

The return of the full name, “Mountain Dew,” and a more rustic and natural look are aimed at reconnecting with the brand’s roots. The new design also includes touches like a citrus-colored mountain background, which reflects the drink’s fruity flavor.

Mountain Dew, which has been going by "Mtn Dew" since 2009, is refreshing its entire brand identity by revisiting its past — and once again going by its full name. Here's what's changing.

"Mountain Dew is reclaiming the mountain with a new logo and visual identity that is synonymous with adventure"

The PepsiCo-owned beverage unveiled a new logo and packaging design Wednesday that drops its sharply angular font and abbreviated title for imagery that evokes its rustic roots, as well as bringing back its namesake title to cans and bottles.