Jaguar marketing director's comments celebrating commitment to DEI resurface after 'woke' rebrand
A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
Who is Santino Pietrosanti, creator of Jaguar's 'woke' ad that has sparked major row
Jaguar, the British car company, faced criticism for its latest advertisement campaign, "Copy Nothing," which features models ...
Direct Marketing News5h
Jaguar rebranding faces backlash over diversity
As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...
Sportskeeda5d
Who is Santino Pietrosanti? Jaguar brand director’s DEI speech goes viral amid rebrand commercial backlash
British luxury and sports car manufacturer Jaguar is currently facing backlash for its latest rebrand commercial. In the wake of this, the brand’s director Santino Pietrosanti’s DEI speech ...
Jaguar's director for woke hypocrisy! He's been accused of destroying one of Britain's most iconic brands in all-electric marketing campaign... but just months ago his part…
A social media photo shared by the executive's husband shows the iconic vehicle - which costs up to £150,000 new - parked on ...
Jaguar rebrand shows the risk of embracing the fleeting ‘now’
The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.
D'MARGE5d
Jaguar New Logo Disaster Signals A Falling Automotive Icon, Undone By Unnecessary Wokeness
To say the response has been mixed is charitable at best… The vast majority of reactions to the new branding, which utilises ...
BizPac Review5d
‘Soon you’ll see things our way’: Jaguar warns those not onboard with its DEI agenda
"Soon you'll see things our way," the official Jaguar X account countered in what was seen online as a somewhat threatening manner.