Nasrallah Saad, Executive Producer at What If, goes a little futuristic when it comes to AI.

Moe Minkara, Founder/Executive Creative Director of Mink and his take on AI.

For Dani Oneisse, CEO of Livingroom, AI is “a tool to facilitate the processing of vast amounts of information to extract insights that matter to me." ...

Sarah Harake, Associate Business Director - Talent Acquisition, Publicis Groupe, on AI.

Thankfully, for her, this is not some “one size f its all.” She would not advise all clients or push it down their throat. “It depends on the brand’s character. For instance, some AI has oppned doors ...

Communicate spoke to Nibal Hadchiti Dfouni, Copywriting and Content Lead, GroupM, MENA.

Mohammad Halabi, Conceptual Arabic Copywriter and Content Writer, equates the advent of AI to “what the printing press did for mankind.” ...

Eduardo Branco, Senior Creative Director at Digitas, considers that “AI is a tool. It’s a technological advancement that will let us do things quicker, better, and in an incredibly more automated, ...

Hugo Narciso, Managing Partner at What If Studios, truly goes back to the heart of the issue because, for him, AI, “in simple terms, Artificial Intelligence is the apparent intelligence created ...

Lauren Abrahamian, project leader at Publicis, on AI today.

Nicolas Huvé, Operations Director at the EPICA Awards, explains what AIJE (Artificial Intelligence Jury Experiment) is, and how it fits in the mould of EPICA, which in itself is “breaking the mould”.

Moey Shawash, Creative Strategy Dirrector, thinks AI is “like the ultimate office mate who handles all the tedious admin and runner tasks we’d rather not touch. It’s the unsung hero of advertising, ...