An experiential learning course offered by the Yale Center for Customer Insights equipped Laura Zhang to consult for a state government agency during her summer internship.
Sandeep Dayal (SOM ’89), Managing Director of Cerenti Marketing Group and author of Branding Between the Ears, recently returned to Yale School of Management as part of YCCI’s Colloquium on Marketing ...
Dr. Shana Spriggs-Loring discusses how her experience at SOM informs her work in Little Rock’s public schools.
Yale School of Management Edward P. Evans Hall 165 Whitney Avenue New Haven, CT 06511-3729 ...
A new study co-authored by Yale SOM’s Theis Jensen finds that a small group of informed traders drive prices—and take home a ...
In its 47th year, the Internship Fund raises money to support first-year students in pursuing social sector summer ...
When comparing products, consumers are more sensitive to the negatives than the positives. For most consumers setting out to buy something new, comparing attributes becomes a part-time job. Hours of ...
Jeffrey Sonnenfeld discusses Donald Trump’s political and business success stems not from breaking rules outright but from identifying and exploiting legal loopholes in TIME ...
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