AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Google and the DOJ had 90 minutes apiece for closing arguments and Judge Brinkema could ask questions throughout. She had ...

Is owning content a “conflict of interest” among current OS providers, and, if so, how does that affect the CTV landscape?

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention ...

A chat with Dustin Hinz, CMO of Firestone Walker Brewing, an LA-based beer maker that just launched its first non-alcoholic ...

Forrester released its first SSP wave since 2014, ranking Google – whose ad tech platform is facing federal antitrust charges ...

There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly ...

Mediaocean just spent $500 million to merge Innovid with Flashtalking and create an antidote to what it sees as walled garden ...

Is the marketing funnel as we know it officially dead? Just ask the panelists at Paramount Advertising’s Performance Now ...

According to Go Addressable and Advertiser Perceptions, adoption of addressable TV advertising has increased significantly.

Advertisers' obsession with “following the audience” allowed low-quality sites to thrive. But a cultural shift back toward ...