Collecting and analysing social media data on top-performing posts, audience engagement, and even less successful efforts is ...

Personalisation efforts on the front page of Schibsted titles have grown subscriber click-through rates by 25% and engagement ...

The Subscriptions Town Hall will look at how the news media industry was affected by the events of 2024 and what companies ...

Pundi Sriram, chief product officer at The Hindu, explains that although the news company was late to the personalisation ...

Paywalls have become more sophisticated as technology advances. During the recent Subscriber Acquisition Master Class, ...

During the recent INMA Product & Tech Initiative Town Hall, Christoph Zimmer, chief product officer at Der Spiegel, and Riske ...

Michael McCarthy, senior director of AI, sales, and business solutions at Hearst Newspapers, explains how the U.S.-based news ...

During the recent INMA Product & Tech Town Hall, Initiative Lead Jodie Hopperton shared the three themes of 2024 and four ...

Jodie Hopperton, lead of the INMA Product & Tech Initiative, shares lessons from Google, Apple, and OpenAI and what 2025 ...

During the recent INMA Generative AI Town Hall, Liz Lohn, director of product at the Financial Times, explained the news ...

Leaders from Le Devoir, Condé Nast, and News Corp Australia share how their companies are driving subscriptions by maximising ...

Katharine Bailey and Nicola Ryan, product design leaders at Condé Nast, explained the U.S. company’s five core areas of focus for its digital experience.