Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios. The annual report was based on data ...

LinkedIn—including your ideal customers. Do your LinkedIn ads effectively reach and convert them? Discover how to lower ad ...

It started because of a food craving. Jennie Dundas and Alexis Miesen didn't know of a good ice cream shop in their Brooklyn neighborhood. So, they did what most people don't when they have a major ...

How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.

For better or worse, it's an online world now. The pandemic underscored and accelerated that truth, which means businesses of nearly every stripe must accept that their online presence is their ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? To find out, researchers at Lob and Compere ...

In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

Are you feeling better or worse now that your "GDPR cleanse" diet has run its course? Those GDPR re-opt-in emails you've been sending (whether you needed to or not) reduced the size of your database.

Did you know that users take 0.05 seconds, on average, to form an opinion about a website—and 94% of those initial impressions are related to design elements? Or how about the fact that users read ...

Social media is a hot topic among companies right now, from startups to the Fortune 500. Should we do it? What does it take to do it well? And where do I start? Kodak has invested people, energy, and ...

Furniture retailer IKEA has one of the most recognizable and well-liked brands in the world. What are the secrets to the company's marketing success? And what can marketers learn from its strategy? An ...