The cheddar cracker brand has made the move to attract adults. Image used with permission. The move “reinforces that Goldfish ...

Burson declined by mid-single digits while FGS Global saw ‘continued strong growth,’ according to the results.

Parent company Vivendi declined to provide the agency’s organic growth figure.

AI is revolutionizing PR education, equipping students like me with the skills to produce more strategic, impactful work.

Weber Shandwick and Golin saw “continued growth” in the quarter, which was an overall disappointing period for IPG.

With every major evolution, you can point to a specific turning point. When it comes to generative AI and its impact on ...

AI is the future; its applications will become more and more prevalent throughout our everyday lives. It’s a tool, an assistant to human intelligence – and in many circumstances, it is able to perform ...

Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.

PR pros single out the climate journalists they follow.

Lord Hermer, the attorney general, has called for the "restoration of our reputation as a country that upholds the rule of law" and the need to “combat disinformation and misinformation about law and ...

Deitelzweig explains why the new office is essential to the renewal of cities but has to provide more than lobbies with expanses of white marble to attract tenants.

The launch follows agency research that found workers have more trust in communications from employers than information from media reports, national governments, corporate advertising and social media ...