Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

This paper illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are culturally and personally relevant to ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

Southeast Asia’s flourishing digital commerce channels have been enjoying higher sales since the pandemic but rising commissions are hurting brands’ margins, while affiliate and influencer marketing ...

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% year-on-year increase, according to the latest Advertising Association/WARC Expenditure Report.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

In an increasingly interconnected digital marketplace, brands need to evolve into dynamic ecosystems – companies like Netflix, OpenAI and Amazon are attmepting to shape the future by turning ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

Many global brands continue to roll out blanket campaigns for Africa, which assume that the same media and cultural touchpoints will be effective across the continent – but this not only fails to ...

LEGO, the Danish toy production company, has seen a double-digit increase in marketing-driven sales after retooling its marketing mix modeling (MMM) so that it captures the brand’s long-term impact ...