Red Cup Day, the iconic event by Starbucks, is finally back for its customers in 2024. Celebrated across all outlets of Starbucks around the world, the day has become a tradition at the coffee chain since its commencement in 1999.

Thursday is Red Cup Day at Starbucks, one of the most anticipated days of the year for Starbucks fanatics. The coffee chain rewards customers who order select holiday beverages with a free limited-edition red holiday cup.

It is Red Cup Day at coffee giant Starbucks, an unofficial holiday for java fans who enjoy discounts and rewards. Here's how it works: Stop by a participating Starbucks store on Thursday and get a free, 16-ounce holiday-themed reusable red cup when you purchase one of the coffee chain's special seasonal drinks.