Twin Cities Pride uninvited Target from sponsoring its annual event after the company backed away from many of its DEI initiatives.

Twin Cities Pride raised more than $50,000 to fill a gap in fundraising after booting Target from the list of festival sponsors. The Minneapolis retailer sparked an outcry from the public following an announcement that they would retreat from their diversity goals amid pressure from conservative activists.

Target will not see a dime of our Black dollars during Black History Month or at any other time,” said a cofounder of Black Lives Matter Minnesota.