Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

The “This Is an Xbox” campaign has turned some heads recently. With the gaming company continuing to push accessibility ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

The video game console market "isn't growing," Microsoft Gaming CEO Phil Spencer said in a new interview, and that's part of ...

Speaking with Rolling Stone, Spencer was asked if Microsoft has any similar plans to Sony’s own mid-cycle refresh, the recently-launched PS5 Pro, but suggested it’s hard to show the benefits these ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

Black Friday Doorbuster deals are here, and Best Buy has just leveled up your gaming setup with a $150 discount on the ASUS ...

Microsoft Gaming CEO Phil Spencer talked about the controversal price of Sony's new PS5 Pro, says 'we're not going to grow ...

That being said, this is a massive win for the Xbox community and fans who have long awaited Microsoft's move regarding a ...