Media in Canada
WEBVolkswagen takes top spot in AdEase radio ranking, Uber follows. Other dealers, like Subaru and Honda, are also among the top 10 most active advertisers. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
Media in Canada
WEBMedia In Canada - keeping media and marketing execs up to speed on the Canadian media scene
Media in Canada
WEBOnly a third of youth consume news today compared to half in 2022. The most recent MTM Jr. report looks at how the youngest Canadians interact with news. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
Most-read of 2021: Media Companies - Media in Canada
WEBDec 21, 2021 · Rogers Sports & Media enters OOH by acquiring Rouge Media Group. While 2021 will likely be remembered for some other key events at Rogers, the company attempted to start the year on the right foot with an entry into a whole new media realm. The company’s Sports & Media arm acquired Rogue Media Group, along with its staff and network of 2,600 ...
Media in Canada
WEBPHD launches AI resource for the agency and clients. Ascension is a guide to help navigate the impact of Generative AI on the marketing industry. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
How will media be redefined in 2022? - Media in Canada
WEBDec 21, 2021 · How will media be redefined in 2022? Leaders from CMDC's board look ahead at the opportunities for evolution in a post-pandemic world. The end of another year inevitably means beginning to look ahead to what 2022 will throw at the industry, both in terms of challenges and opportunities. Some media …
By The Numbers: Canada’s ad market officially recovered
WEBNov 1, 2021 · TV has exceeded pre-pandemic levels – Q3 was the first quarter where every month saw growth versus 2019. In Q4 of 2020, Canada crossed a 60% digital share. And that was the highest we’d ever seen. Currently for Q3, it’s sitting around 57%. That, combined with the 34% ad spend we’re seeing for TV …
Most-read of 2021: Agencies - Media in Canada
WEBDec 20, 2021 · For media planning and buying, the nine VORs were Carat, Cossette Media, Cundari, Initiative, Media Experts, Mediacom, OMD, PHD and Wavemaker. Carat, Cundari, Media Experts and OMD were also among the digital and social media planning and buying VORs, a separate list that also includes Accenture, Dandelion, Magnet, …
Canadian ad market to grow by 27% by end of the year
WEBDec 9, 2021 · The Canadian advertising market is one of them, growing by nearly 27% to $19.3 billion CAD, which surpasses the global growth rates, despite it reaching an all-time high of 22%. Digital advertising sales gained 33% to $13.6 billion CAD after increasing 6% in 2020, as a shift in consumption patterns during the pandemic led to an increase in e ...
How Canadians are getting their news without Meta
WEBMay 16, 2024 · The research found that more than a third of online Canadians (35%), mainly those 18 to 34, feel they will consume less Canadian news as a result of the Meta ban. Women (39%) are more likely to feel this way than men (31%). The Meta ban did impact usage of Facebook in particular for news, which was cut nearly in half from Spring 2023 (29%) to ...