The Nikon Z 9 is already a coveted hybrid powerhouse. Now with a new firmware upgrade, this versatile full-frame mirrorless camera gets even more capable for pro video production and fast-action still photography. Watch as Senior Product Manager Mark Cruz shares what’s packed into this free upgrade, available next week: Raw video capabilities up to 8K 60p, recorded straight to the Z 9’s memory cards—no external device required! A Pre-Release Capture feature for photo bursts up to a full second b

This is the unstoppable Nikon Z 9. What makes the new Z 9 the most powerful Nikon ever? Fast, powerful autofocus. Groundbreaking 8K and advanced video features to elevate any kind of production. 45.7MP image quality. Blazing fast 120fps stills. 4-axis tilting touchscreen. A truly blackout-free Real-Live Viewfinder, and so much more. With performance that will exceed expectations for any type of shoot, including fast action sports, photojournalism, commercial fashion, filmmaking and more, get to