Before BIC Cristal’s launch in 1950, pens were a luxury item, retailing at around $150 – a price completely out of reach for most ordinary people. But Marcel Bich’s design absolutely changed the game. Taking inspiration from an earlier design by László Bíró, he utilized state-of-the-art Swiss watchmaking machines to mass-produce stainless steel balls, and opted for a simple, clear plastic barrel to produce a pen that could be sold for just $2. All he needed to do now was drop the ‘H’ from his na
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