You're not selling products anymore. You're architecting realities. Most marketers think they're in the persuasion business. Create better hooks. Write sharper copy. Optimize conversion rates. That's not marketing. That's begging for attention in someone else's reality. Real marketing doesn't convince people to buy. It makes not buying feel like identity suicide. Here's what I learned after engineering $1.5 billion in revenue: People don't purchase products. They purchase proof of who they're be

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OMEGA on Instagram: "This James Bond Day, OMEGA gives an exclusive look at 007 First Light. Launching on March 27th, this action-adventure game features a stand-alone origin story of a young James Bond, with an OMEGA watch as part of the missions. #OMEGA #BondWatch #EarnTheNumber #007FirstLight"

OMEGA on Instagram: "Today marks World Sight Day. Since 2011, OMEGA has partnered with Orbis International in their mission to eliminate avoidable blindness. For over 40 years, Orbis has delivered sight-saving treatments and training to communities worldwide, ensuring everyone can access the eye care they need to thrive. #OMEGA #WordSightDay"

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